As we all know Twitter has become one of the words latest phenomenon’s. It’s even over taken Facebook in the popularity stakes. So what is it about Twitter that has got us…..tweeting? I have recently signed up myself and for the purpose of our magazine project I have decided to follow some specific tweeting magazines. So far these include – Dazed and Confused, Vogue, Creative Review, Drapers, Wallpaper and a personal favourite – Lula Magazine.
Not only a great promotional tool. Twitter seems to break down the barriers between the brand and consumer as well as the world created behind the magazine and reality. On first glance Lula’s page seems to be shared quite equally by consumer and brand comments/opinions. However, Dazed for example seems more formal and completely brand led and dictated. I prefer the balance created by Lula – consumer are encouraged to post their own thoughts and ideas about the magazine and for this reason it seems more authentic. I hope that by following these magazines in order to aid our research it will give us a further insight into how these magazines are really speaking and connecting with their readers. Watch this space for my favourite tweets J !
Something Beautiful has now set up its very own Twitter page! We hope it will act as a promotional tool further down the line but for now, a way of connecting with our potential consumer from the start. Search for us on Twitter at – s_beautiful.
P x
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