After my interview with Charlie (one of our SB contributors) he excitedly told me about his favourite magazine HUCK. Charlie said it covered art, fashion, travel and music, all the things he was interested in and that he often used it as a first point of call for inspiration. Later that week when I visited Charlie again I saw, true to his words, he had issues of Huck pilled on his desk – easy to flick through whenever he needed. As Charlie chatted away I picked up Huck and started to flick through.
When I got back I decided to check out Huck online. It is a bi-monthly magazine and is published in English, German and French but distributed worldwide.
It states on their website that they hold ‘a firm belief that many of our heroes have incredible stories to tell, we have enlisted some of the world's best photographers and writers to get those stories out to you.’ I really liked this statement, what can be more engaging than reading about or from people you admire and respect. It also states that they include ‘a rich assortment of features, HUCK represents the paradigm-shifting notion that there's a wider dimension to life, and that many of us have a powerful interest in art, pop culture, the environment, fashion, and the world at large.’
I think the large scope of consumers that Huck can appeal to is cleverly quite broad. It has a cool, creative, environmentally aware, sporty kind of vibe with Huck’s ‘friends’ including ‘1% for the planet’ (a company dedicated to businesses effect on our planet, they believe the true cost of doing business can be mitigated by a simple pledge to the planet.) and ‘ISPO’ (ski and snowboarding events).
Huck is also available for free online making it very accessible and aiding access for a wider consumer base. Its online presence is strengthened further, by being able to follow Huck on Twitter and keep up to date with them via their facebook page.
Along the right hand side of the website it also has ‘Most viewed this month on Huck’ I think this is a really nice touch as it allows you to see quickly what people are viewing and enjoying and even tweeting about.
All round I think a great mag and website….definitely somewhere that inspiration could be taken for SB. Check it our yourself at -
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