Tuesday 18 May 2010

Richard Warren


Based in Manhattans Garment district Warren has been shooting intimate apparel and fashion for over twenty years. What is so intriguing about this photographer is his need to tell a story, often even making the set himself, Warren states;
           
‘It’s more interesting to tell a story within a fashion spread. This same process can be and should be applied when branding a product in advertising or even developing spreads within a catalogue.’

The elegant and bredth within the titles of his work explain his creative thinking. E.g. ‘Hitchcock Blonds’ (Above) His titles conjour up the emotions that he wants to evoke. The foremost importance with the photography within this shoot is that the atmosphere is created and captured, something that Warren seems to do instinctively. The product is second to the ambience and feel of the campaign. It is his attention to detail and charming ‘story telling’ style that makes him the ideal photographer for this brief.

‘I don’t usually separate story telling from the technical aspects, because to me it’s part of the whole package.’

Keep checking out his website to view his latest projects – I can’t get enough! 

P X

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