SB Logo

Over the past few days I have been devising the logo for Something Beautiful. To fit with our agreed design aesthetic, we wanted it to be simple but strong using neutral, tonal colours.

Typorgraphy is very interesting because just the font or size can completely change the associations that you have with the word and letters. Trying to evoke the SB brand essence and what the mag is all about was very difficult but with the ok from the other girls, I think i've just about got there!

Below is a sample collection of my development...

and this is the finished SB logo...!

Let us know what you think!

:)

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